MKTG Sports + Entertainment

We believe that
sports and entertainment
have the power
to impact human behavior.

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About Us

MKTG Sports + Entertainment is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is “knowing people better than anyone else”, and using deep consumer insights to establish powerful connections between sports properties and brands.

Across strategy, measurement, content, hospitality and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value.

Our Core Capabilities

We provide strategic sports consulting and commercial rights negotiation.

  • Portfolio review and optimization
  • Commercial rights/sales negotiation and management
  • Sponsorship identification, negotiation and implementation
  • Rightsholder and stakeholder management
  • Messaging and communication strategy and implementation
  • Talent procurement and management
  • Property and platform development
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We deliver unmatched consumer insights through best-in-class measurement and analytics tools.

  • Market research, measurement and analytics
  • Consumer insights/profiles
  • ROI & ROO prediction
  • Qualitative & quantitative research
  • Concept testing
  • Sponsorship & IP valuation
  • Proprietary reports analyzing sponsorship potential around the globe (Decoding the Global Fan)
  • Asset valuation for rights-holders and brands
  • Talent, property and event assessment
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We provide integrated creative & content services.

  • Digital communication planning
  • Culture-first creative ideation
  • Social strategy and execution
  • Talent and influencer partnerships
  • Creative design
  • Video production
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We produce live, virtual and hybrid events of all sizes and orchestrate seamless corporate hospitality.

  • Full event strategy, management, and execution
  • PR stunts and influencer/media events
  • Event design, décor and branding
  • VIP and C-Level event experiences, specializing in white glove, concierge-style services
  • Incentive and employee reward and recognition programs, inclusive of team building, networking activities and destination management
  • Talent procurement and management
  • Guest engagement systems and registration, full guest communication and collateral
An event photo
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